Macmillan Cancer Support has been announced as the charity partner for this year’s Isle of Wight Festival and will open its World’s Biggest Coffee Morning Lounge backstage.
On 13 to 16 June festival-goers can use Macmillan pop-up refresh stations and its Information Support Service Bus. Claire Rowney, executive director of fundraising, marketing and communications at Macmillan Cancer Support said: “We’re really grateful to the organisers for bringing us on board for The Isle of Wight Festival this year. “For us the partnership is about having conversations and spreading the Macmillan message to a captive audience of festival-goers. “We can’t wait to get on site and use the amazing opportunity we have to raise awareness of the physical, practical and financial support Macmillan can offer to people living with cancer.” She added: “As a charity which is almost entirely funded by public donations, to have the opportunity to raise vital funds at such a well-known and widely attended festival is hugely exciting and an opportunity we’re incredibly grateful for.”
When asked how much the partnership could be worth to Macmillan, a spokesperson said: “For us the festival isn’t focused on fundraising primarily, it’s about us having the conversations and spreading the Macmillan message.” Caroline Giddings, festival director at The Isle of Wight Festival, said: “We’re delighted to have Macmillan Cancer Support on board this year for the first time as our national charity partner to help raise funds and awareness for the wonderful work they do providing incredible support for all those affected by cancer.”
Last year, The Isle of Wight Festival partnered with Save the Children, where Claire Rowney was then director of fundraising. A spokesperson for the festival told Civil Society News: “The Isle of Wight Festival supports charities at a national and regional level, engaging with organisations whose work is UK-wide as well as those on the Isle of Wight active within the local community. “The 2018 charity partner was Save the Children UK and each year, the festival looks to bring awareness to a different issue through the partnership.”